BLACKSTAR AMPLIFICATION
Product Launch | WEB COPY + PR
Raising the Stakes at Blackstar
Blackstar had already cemented themselves in the modeling amplifier world with their impressive ID:Core line. But with Silverline, they were raising the stakes, going for a chunk of the higher-end performance amplifier market. And they needed the perfect web copy and PR to do it.
Finding where they fit in a crowded market
We knew the copy must perfectly position the amps in a very crowded field. It also had to introduce a new concept in guitar amplifiers and drive customers to action. Through a combination of hands-on experience with the amps, a deep understanding of the competition, and a commitment to the brand's vision, we realized all three.
Silverline's beautifully complete product launch
The Silverline Series release was a success. Over seven web copy pages marry to a beautiful multi-media landing page, positioning Silverline as go-to amplifiers for the working guitarist. The products continually garner great reviews.