MACKIE ELEMENT, MP, MC SERIES
Product Launches
3 New Mackie Launches in 5 months? No problem.
Mackie is a defining voice in music industry marketing, effortlessly weaving humor and in-depth technical know-how. So when they needed a full copy deck for new headphones, in-ear monitors, and microphones at a fast-approaching NAMM show, they reached out to a familiar face.
Nailing the Mackie Voice
Having previously worked for the company, understanding their culture, and still enjoying many great friendships there, The New Rockstar was the clear choice for the job. Together, we composed dealer and website copy, press releases, and each product’s box copy with careful attention to the brand voice.
Ready for NAMM
Ready for NAMM
We’re pleased to say, every product was ready to go - with winning copy - and on display that year at NAMM. And each remains a customer favorite. So much so, the lines continue to expand to this day.