The New Voice of Tone King
Boutique Amps Distribution needed updated copy for Tone King amplification's website. The goal was to engage fans of the brand and reach new ones by separating them from competitors while emphasizing the guitarist experience.
Speaking to Guitarists
Having a fantastic working relationship with Boutique Amps, we crafted a new voice for the brand that achieved their goals. Eschewing feature-heavy tactics, our copy targeted guitarists who already relied on vintage-voiced, American-style tube amp tones. It spoke their language clearly and effectively.
Complete, Clear, and Engaging
The site overhaul was a massive success. Now when guitarists select and product from the menu, they’ll know what the amp sounds like, who it’s designed for, and how it solves their tonal problems. It’s complete. It’s clear. And it’s engaging.